This is how you optimally use Google products for your hotel Google Ads versus Google Hotel Ads Google Ads still dominate the setup of results on Google. This applies especially when customers search for a specific hotel name e.g. in combination with a location („east Hotel Hamburg“). The classic setup is: Google Ads appear at…
Read article
Now myhotelshop can also offer DIRS21 customers a connection with Google Hotel Ads (former Google hotel finder). The hotel ad placement on Google is the current hype and now we can also offer DIRS21 customers a connection with Google Hotel Ads (former Google hotel finder) as well. How is my hotel visible on Google? Within…
Read article
Just placing a link on Google, trivago, & Co. is never enough Just placing a link on Google, trivago, & Co. is never enough. We uncover the biggest flops in metasearch and show you what really matters for a successful campaign! Error #1 – Everything for the top position! It is the biggest mistake per…
Read article
Metasearch campaigns are regarded as the most lucrative instrument for strengthening your own sales channel. Nevertheless, hotels repeatedly fail to meet the challenge of successfully managing their own metasearch campaigns. The goal is clear: to increase direct bookings and thus sales via the hotel’s own website while keeping costs as low as possible. By now,…
Read article
You are dissatisfied with the results of your metasearch campaign and want to know why? The main reason for the unsatisfactory performance of an ad is usually a lack of knowledge about how a placement works on a metasearch. What does the CPC (Cost-per-Click) really influence? And what other factors need to be considered when…
Read article
Many hoteliers are unsettled, how should they react? What exactly has been decided with this verdict? Ulli Kastner: “Basically the request of the cartel office and the IHA was denied and the inadmissibility of the rate parity clause in the terms and conditions of booking.com was lifted. The grounds are astonishing. The judge is worried…
Read article
Now you have even more cost control and flexible budget management options NEW: Hotel budget With our new budget per hotel option, you can now select to allocate an overall budget which is then used for all placements. What advantages does the hotel budget offer? Hoteliers have the opportunity to allocate just one overall budget…
Read article
Acquisition aimed to help the pandemic-stricken hospitality industry lower acquistion costs Barcelona, September 23: RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, today announced that it has entered into a definitive agreement for the acquisition of myhotelshop, a company incorporated in Germany, which provides a platform to help hotels improve…
Read article
Let’s take a look at one of our clients: a family-run garni private hotel on the island of Rügen Are you convinced that our support for increasing the direct marketing is only profitable for big hotels? Let’s take a look at one of our clients: a family-run garni private hotel on the island of Rügen…
Read article
In addition to gained independence, the hotel Baia Verde could also look forward to a higher total revenue Challenge Reducing dependency on OTAs and strengthening the hotel website as a sales channel is an issue for many hotels. The Baia Verde (Italy) was also facing this challenge. The hotel no longer wanted to be so…
Read article