Your website is decisive for the success of your direct sales business. So the quality of your website is crucial. A whole range of factors play a role here. At the top of the list is SEO (search engine optimization), which helps your site rank better with search engines and therefore drives traffic…
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The stunning Swiss natural scenery in which the four Tschuggen Hotel Group properties are located has certainly contributed to the management and staff sharing the conviction that climate change and environmental protection are the most important challenges of our time. In close cooperation with the myclimate foundation, the hotel group already succeeded in making its…
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The key here is SEO, or search engine optimization. SEO is a range of things you can do to position your website in the best light possible in the organic results of search engines. SEO includes: Creating your own and appropriate keywords (also called search terms) Optimizing the speed of your website Including relevant meta…
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Running a successful marketing campaign as a hotel includes different strategies, platforms, models and points of view. The CPA or Cost Per Acquisition model is one of them and is also available for myhotelshop customers. We talked with two experts at myhotelshop to show you the benefits and advantages of this model: Nicole Pierro is…
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The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. With their many years of experience with metasearches like Google Hotel Ads, Trivago and Tripadvisor as well as ad placement via Google Ads, they can establish your website as a successful sales channel. But…
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Everything you need to know about Covid-19. Together with HotelNetSolutions we have prepared data on the current situation for you. Over the last 24 hours we dug a bit deeper into the Corona Impact. This time with our partner HotelNetSolutions from Berlin, who provide over 2000 hotels predominantly in the German speaking markets and with…
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The current crisis situation is causing many industries to shake up. But what does it mean especially in the hotel online marketing sector? Founder and CEO of myhotelshop, Ullrich Kastner, gives an outlook on the current developments and challenges in meta search marketing in times of Covid-19. Especially tourism suffers from the consequences of the…
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We are looking forward to our cooperation. „A World of Many Worlds“ – that is the main idea of the four-star hotels of AMERON. We are delighted that the proprietary hotels of ALTHOFF have selected myhotelshop as partner for the direct online marketing. AMERON continuously aims to create unique hotels. We will endeavor to obtain…
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Whether it’s Facebook, Instagram or Twitter – social networks have become indispensable. In addition to an incredible reach, the platforms not only offer you numerous opportunities to keep your guests up to date, but also open up the possibility for interaction and customer acquisition. Strengthen the brand awareness of your customers and give potential guests…
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Jakob Seeger explains how Google Ads can push your direct marketing The majority of searches for a hotel start with search engines. And as we all know Google is the front-runner. Google Ads (former Google AdWords) offers the opportunity to boost the positioning of your hotel’s website in the search engine. We explain in our…
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