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Business

Tracking approaches at a glance: We show you what you need to pay attention to

Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important! Reporting tools are essential for performance analysis and online marketing measurements. Many programs are available but hoteliers are often uncertain about…

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More independence from booking while the overall revenue is rising

The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing Initial situation & challenge The INNdependence is a 3-star hotel on the edge of the city centre of Mainz. It is worth mentioning that the hotel is an integration company where people with different disabilities work according to their individual…

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Google Premium Partner: Top qualification from Google for myhotelshop

This is how you profit as a hotel With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status. This way Google shows its confidence in myhotelshop’s work and expertise. With our direct connection to Google…

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