Benefit from our close partnership with the world’s largest search engine. As one of the globally only 7 Premier Partners for Google Hotel Ads, we put your Google campaigns on the road to success and provide you with maximum visibility. Google has chosen its Top 7 Premier Partners for Google Hotel Ads. We are proud…
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Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important! Reporting tools are essential for performance analysis and online marketing measurements. Many programs are available but hoteliers are often uncertain about…
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The complete speech at the Hotel Linkage Summit in Istanbul can be watched here Ulli Kastner, CEO and founder of myhotelshop, is a highly demanded expert at events all around the globe. He was a guest at the Hotel Linkage Summit in Istanbul only recently. At this event leading figures of the industry discuss the…
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The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing Initial situation & challenge The INNdependence is a 3-star hotel on the edge of the city centre of Mainz. It is worth mentioning that the hotel is an integration company where people with different disabilities work according to their individual…
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Since over 3 years of successful cooperation, Romantik Hotel am Brühl has not only benefited from increasing revenues on their redesigned hotel website, but also from many other advantages in full management. Initial situation & challenge If we take a closer look at our customer, we quickly become enthusiastic about the charming idyll and the…
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We are proud to be part of the EquipHotel Week – Your digital hospitality moments. You missed the live sessions about current challenges and innovative products of the hotel industry? No worries, check out all the videos here again at your convenience. Equip’Hotel is the leading hotel and catering trade show in Europe, welcoming more…
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A conversion-optimised website is the basis of successful direct sales. Therefore it gets more and more important that this is designed as attractively as possible for potential or current hotel guests. For this reason, we are continuously working on the optimisation of our templates. You want to know what’s new? We present our innovative designs…
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Google launches a new feature for Google Hotel Ads. Now you can have visibility in two places within the price feed. We will take a closer look at the free organic listing. Here is what we know so far. What is this all about? If a hotel is already doing Google Hotel Ads campaigns and…
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This is how you profit as a hotel With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status. This way Google shows its confidence in myhotelshop’s work and expertise. With our direct connection to Google…
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Green, greener, more sustainable travel is becoming increasingly important to your guests. Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and how you can use it for your hotel, too. After all, demand is increasing among your guests for sustainable travel. At the end of…
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